About us

We are a small business based out of Belfast founded in November 2020 aiming to develop a range of clothing that captures the spirit behind the resistance, resilience and respect of everyday people. 

Abú, although when roughly translated as a contextual Irish word for “up”, “hurrah”, “forever”, it embodies the spirit of passion and faith in many situations, the strength in the face of pressure and uncertain outcomes.

Since then, we’ve been hard at work building our product ranges, such as Streetwear, Gymwear, Irish Dancing, Irish Language, Hurling, Ravewear etc., built up a loyal worldwide customer base, and also made some friends along the way. We offer a range of products from Irish businesses and community groups, and we're also Irelands online supplier of the Official Hirbawi Palestinian Kufiyas, with each kufiya sold we help keep the last remaining Palestinian Kufiya weavery Hirbawi open.

Our collaboration with Hirbawi goes beyond a simple business partnership; it represents the joining of two cultures, both of which have faced significant challenges yet remain resilient and hopeful for a brighter future. By stocking Hirbawi Kufiyas, we are proud to contribute to the preservation of Palestinian heritage and express our solidarity with their ongoing struggle.

We’re passionate about giving back to the communities we serve, we've donated to causes such as CF Ireland, Movember Ireland, SVP, supported Ukrainian refugees fleeing war. We are also proud sponsors of Naomh Eanna GAC Glengormley, and intend on supporting more GAA clubs and tournaments as we expand to further encourage and celebrate participation in Irish Sport.

As of January 2023, we opened the first bi-lingual counter-boutique in the iconic Smithfield Market, right in the heart of Belfast City Centre. The opening of the boutique is a significant milestone for Abú Wear and the overall rejuvenation of the Irish language. The boutique will be a space for the promotion of Irish language, culture, and arts. The space will also provide a platform for local artists and musicians to showcase their talents and for the community to gather, learn, and engage with the Irish language.

As we continue to build Abú Wear, we remain committed to fostering connections that transcend borders and celebrate the shared human experience. We are grateful for the support and encouragement of our Abú Wear community, and look forward to future collaborations that strengthen the bonds of unity and compassion. Together, we can indeed create a brighter future for all, cultivating the spirit of resistance, resilience, and respect, inspiring positive change for generations to come.

Welcome to our journey, Welcome to Abú.

Go raibh míle maith agat.